Technical Demonstration – Dodge Challenger

Project overview

Accompanying the development of our technology, we created and continuously enhanced this technology demo. Besides basic functionalities like the configuration of countless parts with a simple set of rules, the focus was on the realistic representation of lighting, material properties and post effects as well as the reduction of data to a minimum for an optimal user experience. An extensive configuration should give the user a gamified introduction to the technical and visual possibilities of our technology.

Tasks and challenges

  • Handcrafted 3D data creation for visually superior display quality
  • Simultaneous data reduction for an optimal web & mobile user experience
  • Reproduction of all materials as authentic as possible
  • Proof of concept for HDR based lighting
  • Simplified programming-independent set of rules for part configuration